FEATURED
CASE STUDY

The peak industry body representing the New Zealand exercise industry, partnered with MemberPRO to enhance member engagement, streamline operations, and drive growth through a comprehensive digital transformation strategy.

Key opportunities
1. Engagement & Retention
Identify areas to enhance member engagement and improve retention rates, recognising the potential for growth in these metrics.
2. Marketing Efficiency
Streamline marketing and communication processes to seize missed opportunities and improve overall efficiency.
3. Product Development
Introduce innovative products and services to keep members engaged and provide additional value, focusing on continuous improvement and growth.

Solutions
→ Sales Funnels: Identified areas of opportunities, data capture, customer journey setup, and sales processes.
→ Targeted Advertising: Designed and managed social media and Google ads to reach targeted audiences.
→ Landing Pages: Created landing pages to promote events and resource downloads.
→ Marketing Assets: Produced video and static assets for various marketing campaigns.
→ Training Videos: Developed tutorial videos for team training purposes.
→ Website Optimisation: Fixed, improved, and optimised old and broken websites.
→ Product Development: Developed the EXNZ Academy for a membership benefit (upskilling), and an independent verification process for professional competency.
→ Graphic Design: Provided comprehensive graphic design services for various needs.
MemberPRO’s high-impact landing pages, sales funnels, and targeted ads delivered significant results for our organisation. Their development of an academy brought real value to our members, reinforcing our position as an industry leader committed to the growth and development of both our members and the wider sector.
Richard Beddie - CEO, ExerciseNZ

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